Journalist has Twitter account suspended for NBC criticism
UPDATE (7/31) : Guy Adams is back on Twitter, which apologized for suspending his account.
NBC's Olympic coverage, including that of the opening ceremony, has been highly criticized.
Twitter has a non-financial partnership with NBC during the Games and issued the following statement from general counsel Alex McGillivray:
"We want to apologize for the part of this story that we did mess up. The team working closely with NBC around our Olympics partnership did proactively identify a tweet that was in violation of the Twitter Rules and encouraged them to file a support ticket with our Trust and Safety team to report the violation, as has now been reported publicly. Our Trust and Safety team did not know that part of the story and acted on the report as they would any other.
"As I stated earlier, we do not proactively report or remove content on behalf of other users no matter who they are. This behavior is not acceptable and undermines the trust our users have in us. We should not and cannot be in the business of proactively monitoring and flagging content, no matter who the user is - whether a business partner, celebrity or friend."
NBC has been seriously criticized throughout the Olympics for its coverage of the London Games.
The hashtag, "#NBCfail" even became a popular trend on Twitter.
But when a journalist took things too far in his criticism of the network, he suffered the repercussions.
Except it wasn't even NBC that went through with the punishment. It was the social media platform he was using to speak freely.
British journalist Guy Adams, a Los Angeles correspondent for Britain's "The Independent," had his Twitter account (@guyadams) suspended for the worst of his tweets.
Adams had a scroll of scathing tweets dissecting the network's coverage, pointing out errors and questioning advertising, Big Lead Sports noted.
The tweet that cost him?
"The man responsible for NBC pretending the Olympics haven't started yet is Gary Zenkel. Tell him what u think! Email: Gary.email@example.com."
Sports Illustrated's Richard Dietsch got word from an NBC spokesman that the network had filed a complaint against Adams. Here's the statement:
However, Twitter's official policy says that people can't tweet "non-public, personal email addresses." NBC email accounts are not not personal or private, and one can figure them out with just a quick Google search.
Here's a piece from Guy Adams himself, discussing the whole saga.
Why so serious? Twitter has a partnership with NBC Sports. Perhaps that's why #NBC took the place of #NBCfail as a Twitter trend earlier.
Contributing: Tim McGarry